video

Remote Learning Product Launch

the ask

General Assembly adapted its on-campus Immersive course into a career-changing online experience. They wanted to promote the new remote option in a way that didn't devalue their traditional on-campus courses.

the answer

General Assembly didn't need to sell a destination, like a new career, for this launch — they needed to sell the journey. I developed the concept and script for a split-screen narrative that highlighted the differences between the two learning formats by focusing on what was the same. Some shorter cuts were also adapted for organic social and paid ads.