frameworks & strategy
Segmented Messaging Breakdown
the ask
As the sole copywriter at Verbit, I needed to organize and manage messaging for over three brands across five industries that each had around five unique target audiences.
the answer
I developed a messaging matrix that mapped our target audiences to their goals and designated brand. This resource helped Verbit scale content production with consistency and onboard new team members.
Templates &
Guidelines
the ask
General Assembly needed event descriptions for their 100+ weekly tech workshops across the globe. Additionally, these descriptions would be used to automatically populate copy for weekly newsletters.
the answer
I developed a simple template and led our local event producers in an interactive writing workshop on best practices for event descriptions. For easy reference, the deck included step-by-step prompts to craft each section.
